Many believe that small business owners can’t change what happens in Washington so they bury their heads and hope for the best. But I’m here to tell you, that’s not the case at all. I know first-hand the frustration of dealing in politics, because that’s my job.
As the President of the American Suntanning Association (ASA), I meet with dozens of politicians, federal agency representatives, and government groups, every single month. I share OUR story with them in every meeting. I’m proud to say that I’m probably the best person you can find to do this job for you. It’s unfortunate, but true. You see, I lost all of my tanning salons thanks to the federal government’s unfair attacks against our industry. My 15 tanning salons closed one at a time until my business was completely gone. Only business owners like you can understand the impact that losing your business has on you, your family and your life.
So, I tell everyone I meet in Washington about my loss, the thousands of small businesses that have been closed, the tens of thousands of women who have lost their jobs, and the lives that have been devastated by government run amuck. And with very few exceptions, every person I’ve met with is sympathetic to our issues and expresses sincere concern for our issues.
Unfortunately, their concern isn’t enough to reverse the damage that has been done. But, I do believe that their awareness of our issues today, is certainly enough to help keep us from getting railroaded again. The ASA has held more than 3,000 meetings in Washington since we began five years ago. We have built relationships with hundreds of Washington insiders that now understand the unfairness our industry has experienced and are now watchful for whatever may be coming at us in the future.
Can we reverse some of the damage that has been done? Absolutely. But it takes ten times the work to reverse actions made in Washington than it does to prevent them from happening in the first place. But, the ASA has put in tens of thousands of hours pounding the pavement in Washington to get the tan tax repealed and to keep potential damaging regulations from becoming a reality. So, we have built the foundation for this change already. Now we need you to get involved to help give the ASA’s efforts a boost to get us across the finish line.
What can you do? Plenty. ASA frequently sends out email requests for you to send emails, letters, or make phone calls to your Representative or Senator. ASA has streamlined the effort so it will only take a few minutes of your time to complete. You might think, “Well, I’m kind of busy today and my letter won’t make a difference anyway.” Or, “Somebody else will probably do it so I don’t have to.” Know this: Your letters DO make an impact on your representatives! In fact, messages from small business owners in their community means more to a politician than anything else that can be done.
When I walk into a representatives office, I hear about the letters that constituents back home have sent. They recognize the time and energy you have spent to get them this information and they become far more motivated. The issues these representatives hear about the most are the issues that they must focus on. The squeaky wheel gets the grease.
So, don’t push these requests to the back burner or delete them. Take a few minutes, yes just two or three minutes, and get the emails and/or letters sent. In fact, have your employees, friends and family do the same for you.
For more information on how you can help repeal the tan tax, contact ASA at firstname.lastname@example.org call 855-879-7678.