Tanning Industry Convenes at ASA World Summit

Tanning business owners and employees from around the world joined together at the first ASA World Summit Conference & Open Board Meeting in Nashville last month to learn more about the bright future of the industry and how to take advantages of the potential for sustained success in their businesses.

“We were extremely pleased by the turnout and enthusiasm of so many industry members that attended the event. These attendees are focused on a bright future in indoor tanning and understand that knowledge and proactive efforts are the keys to sustaining success for many years to come,” said ASA President Melinda Norton.

Nearly 300 attendees mingled with colleagues, vendor representatives and ASA Board Members and staff at a Friday night Welcome Reception before getting down to business with a full slate of events on Saturday. Hall of Fame keynote speaker Amanda Gore kicked things off with a rousing presentation on the importance of happiness in your business, and how understanding and managing your own feelings can help you change people’s behavior and drive success in business.

Following the opening session, owners and employees split into separate educational tracks. Owners learned critical issues facing their businesses in the Open Board Meeting sessions hosted by ASA leadership. The most important topics included the ASA’s progress in changing the U.S. government’s policies on sunbeds and sunlight, the latest on sunlight and sunbed research, what’s to be expected with future state regulations, and the industry’s lawsuit against a Nebraska anti-tanning organization that will create a precedent for what anti-tanning organizations around the country are able to communicate legally.

Meanwhile, salon staff members learned about the latest products and sales strategies from industry-leading product and equipment manufacturers that know what makes successful tanning businesses tick. ASA Scientific Advisor Joe Levy, a 25-year industry veteran, wrapped up the employee track with a discussion of the five new things your salon needs to do in 2018, focusing on the continually growing importance of professional salon operations.

Indoor tanning representatives from around the world also attended the ASA World Summit to discuss global issues and plan for the future of indoor tanning worldwide. A global association luncheon was held Saturday where industry leaders representing the United States, Canada and Europe discussed changing global trends, industry research and other key issues impacting their respective countries.

Thank you to all industry vendors, salon owners and employees who joined us in Nashville for this important event. Industry stakeholders that were not able to attend can contact the ASA at 855-879-7678 or info@americansuntanning.org for questions or information regarding the important issues facing the indoor tanning market.