There’s Something for Everyone to Learn at the ASA World Summit!

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Whether you’re a salon owner or operator, the ASA World Summit – Conference and Open Board Meeting in Nashville has the tools you’ll need to help your salon thrive! Saturday, October 7, will begin with keynote speaker Amanda Gore, and follow through with two different session tracks: salon owner or salon operator. The salon owner track consists of a full day of sessions on UV research, the Tan Tax, how you can be a part of a successful industry future, and much more. Meanwhile, salon staff will enter the salon operator track and have the opportunity to learn key skills from Devoted Creations, New Sunshine, Sunless Inc., JK America, Sun Evolutions, and ASA Scientific Advisor, Joe Levy.

To register for the October 6-7 event, click here.

Mix & Mingle with Industry Members at the ASA World Summit

ASA World Summit

The ASA World Summit – Conference and Open Board Meeting in Nashville will kick off with a Friday night Welcome Reception, where you can catch up with old industry friends and network with other salon owners, product and equipment vendors and ASA representatives. Vendor exhibits will be open at this time, and attendees will receive a free drink ticket with registration. We can’t wait to see you there!

To register for the October 6-7 event, click here.

Get the Insider Information on the Future of Tanning

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Due to the sensitive nature of most of the American Suntanning Association’s lobbying, legal and public relations efforts, only a small fraction of the information can be communicated in a public forum. That’s why the ASA World Summit Conference and Open Board Meeting this October provides a unique opportunity. It’s a rare chance for salon owners to get the full story on what the ASA has planned for defending and improving our industry’s position in the coming years. The meeting will be held throughout a series of sessions at the Oct. 6-7 event.

The Open Board Meeting sessions will feature security measures intended to prevent anyone from outside the industry from attending and receiving sensitive information. ASA will also ask that all industry insiders refrain from discussing sensitive information that is discussed at the meeting.

The following Salon Owner Track sessions will include presenters Matt Russell, ASA Executive Director, Joseph Levy, ASA Scientific Advisor, Melinda Norton, ASA Board President, Barton Bonn, ASA Immediate Past President, Whitney Tyler, ASA Legislative Director, and Chris Sternberg, ASA Board Member/Legal Adviser.

CHANGING THE FEDERAL GOVERNMENT’S SUNLIGHT AND SUNBED POLICY

The American Suntanning Association is changing the conversation in Washington, D.C., about UV and sunbeds through a proactive approach that addresses every member of Congress, the White House and all of the federal agencies that deal with sun exposure policy and indoor tanning. This session will discuss ASA’s recent significant actions on The Tan Tax repeal, reshaping FDA regulatory initiatives, challenging CDC to correct its position on UV policy, holding other government agencies accountable for research funding on our topic and working with the administration and agencies to eliminate obsolete or scientifically misguided programs. We’ll also look at how ASA is working with associations worldwide to coordinate the professional sunbed community’s efforts.

HOW RESEARCH ADVANCES AND A LAWSUIT ARE CHANGING THE BIG PICTURE ON UV LIGHT

Research in the past year has added balance to the science of photobiology and has vindicated our market’s responsible position about commercial sunbed usage. That’s at the heart of a lawsuit brought by ASA member salons in Nebraska. Part II of the owner’s track will review how research and a responsible message are fueling the future of professional tanning in the United States, how the Nebraska lawsuit (www.NebraskaTanFact.com) is already putting anti-sun groups on notice and how both play a role in shaping how the market has successfully repositioned both federal and state regulatory relations. You will walk out of this session with a better understanding of what your salon needs to do moving forward to be part of the industry’s successful future and how you can easily get involved in ASA’s efforts.

CHANGING THE ANTI-TANNING PERSPECTIVE

Many in the outside world have a negative perception of indoor tanning and this can only be changed through our actions at home. Improving the way we provide our services to our customers and communicating these professional standards to our communities will play an important role in creating a more positive image for our businesses. This session will outline what you can do in your salon, in your community and in your state to improve the future of this industry and your business.

Please note: These sessions will be restricted to salon owners and identification will be verified prior to entering the meeting.

If you have any questions about the ASA World Summit, call 855-879-7678 or email info@americansuntanning.org. For information on registration and hotel availability in Nashville, visit AmericansSuntanning.org/conference.

Wired for Joy: Nashville speaker preaches the power of feelings in business

When most of you arrive in Nashville and get settled in at your beautiful hotel and ready for a weekend of education and fun with people you may know or may just be getting to know, you likely experience a certain type of feeling. You probably don’t consciously consider it; it’s just there. That feeling you get from the buzz of the city and being around people that are excited and passionate about the same things as you…it’s joy!

After the feeling of joy permeates you, you feed the joy of those around you, namely your co-workers. Then, when you return home, you and your employees feel invigorated with knowledge and the camaraderie of the international tanning family, and you probably see an uptick in attitude, productivity, sales and other positive factors in your business. And your clients can feel it too.

Harnessing that joy and turning it into a constant in your business is the idea that keynote speaker Amanda Gore will share with the tanning community at the ASA World Summit Conference and Open Board Meeting in Nashville, Oct. 6-7.

“Everything in business is about feelings. In a small business, how you’re feeling in yourself as a leader, how you’re feeling about your staff, how your staff feel about you, how clients feel when they come to the business, how the clients feel when they leave the business, all that matters, and it’s probably the most important thing in a business,” Amanda says. “You can tie customer service, employee loyalty, employee engagement, customer advocacy, all of those things depend on how people feel about the service they received, the treatment they get and the leadership they have.”

Click here to read the entire article in the latest issue of Smart Tan Magazine online.

Explore Nashville: The Home of Country Music

If you’ve ever been to Nashville, you know it’s a thriving, multi-dimensional metropolis with an array of entertainment and cultural options, but it is the Music City after all. No trip to Nashville is complete without experiencing live music and some of the places that helped make music what it is today. Even if you aren’t the biggest country music fan, the history and the impact Nashville has made on music in general is fascinating, and all types of performers are part of the Nashville lore.

NashvilleEven with a busy schedule of educational sessions, learning about the biggest issues that will impact your business and networking with your favorite brands and salon owners, the ASA World Summit Conference and Open Board Meeting, Oct. 6-7, is a great opportunity to experience a taste of all that Nashville has to offer. If the historical element is what you’re interested in, you can’t miss these sites:

Ryman Auditorium

A National Historic Monument, Ryman Auditorium’s history includes much more than country music. It became known as the “Carnegie Hall of the South” in an age when John Phillips Sousa and Enrico Caruso performed, Theodore Roosevelt spoke, and Houdini escaped at the Ryman. But, of course, you can also check out dressing rooms dedicated to country legends like Hank Williams and Minnie Pearl.

Grand Ole Opry

The Opry is the world’s longest running live radio program, with its first show having taken place in 1925. Over the years, anyone who’s anyone in country music has been featured. Nashville’s number-one attraction, hundreds of thousands travel from around the world to see the show live each year. Be sure to check their schedule as acts are added for the weekend of Smart Tan Nashville, Oct. 7-9. Backstage tours are also available, if you can’t make it to a show.

The Bluebird Café

The iconic 90-seat music club is known for intimate acoustic performances and as the place where many of country music’s biggest stars paid their dues as unknowns. Superstars from Garth Brooks to Taylor Swift are said to have been discovered there. With music seven nights a week, you can visit for Writer’s Night, Open Mic Night, In the Round (several writers take turns), or a special event. The performance schedule is listed online and reservations can be made a week in advance.

Country Music Hall of Fame and Museum

It’s hard to explain briefly all that the Country Music Hall of Fame offers visitors. But perhaps Nashville.com does it best:  “A treasure trove of historic country video clips and recorded music, dynamic exhibits and state-of-the-art design, a regular menu of live performances and public programs, a museum store, live satellite radio broadcasts, on-site dining, and fabulous public spaces all contribute to an unforgettable Museum experience.” Its permanent exhibit, “Sing Me Back Home,” uses artifacts and interactive media to allow visitors to experience everything from country’s pre-commercial roots up to modern day.

Special tip: The Omni Hotel, connected to the Music City Center where Smart Tan Nashville is located, is fully integrated with an expansion of the Country Music Hall of Fame® and Museum on three levels.

The new ASA World Summit Conference and Open Board Meeting, Oct. 6-7, 2017, offers a full slate of networking opportunities, education and entertainment, but the trip is also a great opportunity to take some time to explore an incredible city with attractions for any style. There’s so much to see in the city, even those who have been going since our first convention there haven’t seen it all. Better start planning now — we’ll see you in Nashville!

Early bird pricing for the ASA World Summit ends August 1! It’s your last chance to register for the lowest rate of $79. Click here to register.