Lawsuit Filed by Nebraska Tanning Salons

On July 22, 2015, Nebraska-based salon operators, supported by the American Suntanning Association (ASA), filed a lawsuit against the Nebraska Cancer Coalition (NCC), and two of its officers, stating the group’s false and misleading anti-tanning campaign has harmed the plaintiffs’ reputations and livelihoods.

The complaint asserts that the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act through numerous false and misleading statements about the indoor tanning industry, including through a campaign known as “The Bed is Dead” ( The lawsuit demonstrates with facts and science how the NCC’s campaign is filled with deception and untruths, with the stated intention of convincing consumers not to use the plaintiffs’ indoor tanning services.

It is illegal to disparage the services of a business by false or misleading representations of fact, and that is exactly what the NCC campaign does. Just as salon owners are required to operate our businesses in accordance with law and regulations, the NCC and its leadership must also operate within the law.

Over the course of nearly 11 months, the ASA asked the NCC on multiple occasions to correct its false and defamatory statements about our industry. Unfortunately, they refused our requests, making the filing of this action necessary. We expect the action will bring relief to the impacted Nebraska salons, as well as bring forward an improved and fact-based public discussion regarding the effects of sensible UV exposure.

The full lawsuit, which includes complete scientific backup, is available at

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