Funding a carefully planned long-term market growth initiative.
Funding research to evaluate the poorly conceived IARC study on indoor tanning and all other studies that target our industry for unfair taxes and regulations.
Promoting research and statistics to correctly tell our industry’s story to federal lawmakers in Washington, D.C.
Engaging with state politicians to promote our industry’s responsible message, based on credible science and economics.
Media and Public Relations
Funding a national PR campaign with a reputable firm to combat negative press, as well as positively advocating for our industry.
Immediate Response Program
Developing proactive and reactive online messaging to drive the pro-tanning message.
Salon Training Webinars
Offering ASA webinar programs to teach regional salon advocates how to promote sunbed centers to the local media and politicians, including support documents and handouts.
Phone and Online Support
Available anytime for salon advocates.