About Us

Redefining the future of the tanning market

ASA was founded in 2012 by an all-salon board of some of indoor tanning’s leading retailers who have committed to redefining the future of the tanning market for every responsible sunbed salon:

    • Roger Holmes, Celsius Tannery, based in Kansas City, MO
    • Rick Kueber, Sun Tan City, based in Elizabethtown, KY
    • Diane Lucas, Palm Beach Tan, based in Dallas, TX
    • Melinda Norton, Larry Paul Tanning, based in Terre Haute, IN
    • Mat Rockey, Fabutan Suntan Studios, based in Calgary, AB
  • ┬áBart Bonn, President and Executive Director